Most sourcing decisions here rest on a quotation and a factory photograph. That is how brands end up renegotiating six months later, after a batch
A brand can lose a market on a single failed batch. Infant nutrition is one of the few categories where a small deviation in moisture,
Entering the baby nutrition market looks straightforward until your first plant audit. The formulation is ready, the brand is registered, and then a buyer asks
Most brand owners discover their manufacturer’s real capability at the worst moment when a batch fails a distributor’s incoming check, or a buyer rejects a
Ask any brand owner who has launched a baby nutrition range and you hear the same story. The formulation looked fine on paper, the samples
Every baby nutrition brand eventually reaches the same crossroads. The formulation looks promising, the branding is ready, distributors are interested and then the question that
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